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Madelyn Hammond
 Madelyn Hammond is owner of Madelyn Hammond & Associates, a marketing and branding agency specializing in entertainment and media. She works with various clients to extend their profile by creating innovative and targeted strategies utilizing an integrated approach including both viral and traditional marketing methods to reach consumers.
Hammond most recently was Chief Marketing Officer at Variety, the industry’s leading trade publication.
During her ten-year tenure, she was responsible for publicity, promotions, event marketing, sponsorships, advertising and developing both a print and online global branding strategy.
Hammond was the first person in the paper’s 100+ year history to hold the title of Chief Marketing Officer.
Prior to Variety, Hammond had extensive experience in consumer branding, licensing, exhibition, sales and marketing working with a number of companies including Landmark Theatres, Sony Pictures, MGM/UA, AMC Theatres and The Coca-Cola Company.
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| AMC Theatres |
Developed concept and worked with agency to create the signature icon for AMC Theatres which they used for over ten years.
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| Landmark Theatres |
Was part of the team that opened their flagship theatre, The Landmark, at Westwood and Pico. Without question, the best movie theatre in the country.
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| Turner Pictures |
Worked with Ted Turner on his passion project, Gettysburg, a film over 4 hours long.
Great film, great experience.
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| Variety |
Overseeing V Life, Variety’s magazine which focused on entertainment and lifestyle. It was a beautiful magazine with great stories and being part of the team watching it grow was really rewarding.
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